Diogo Pires and his talented team empower us with their exclusive fashion film to OPALUS, entitled SEDE.
SEDE (thirst), approaches a woman who thirsts for living in a world where gender equality is law. Draped in designs by EL CROTE INGLÊS, Lisbon, model - Laura Almeida, moves with the fluidity and strength of water, a symbol used to represent her thirst of equality and justice.
Become empowered by the elegance of SEDE.
Directed by Diogo Pires & M. Carmo Bexiga
Camera operators: M. Carmo Bexiga | Ana Monteiro | João Fernandes
Model: Laura Almeida
Styling and production: Diogo Pires
Hair & make up : Eduardo Estevam
Post-production by Miguel Brito & Marta Vales
Clothes: EL corte inglês , Lisbon
Sound: Shlohmo - Ten days of falling (Jacques Greene Remix)
Please tell us more about what sparked the idea to create this fashion film?
This film was born after several sessions of brainstorming between me and my friend Carmo. We talked about wanting to produce something abstract around the concept of gender inequality and this long-lasting fight for women to achieve said equality. The project is called ‘SEDE’ (thirst) as to represent the need that women have for justice and equal rights especially at a time when societies are still so male-controlled. The fashion world is abnormal in that way because it’s the only sector where women make more money and are more prominent than men. I feel like dance is an elegant way to portray this topic and hopefully this film will empower other women.
What was your most memorable moment about shooting this film?
The most memorable moment was probably when we started playing the soundtrack of the movie “Le Fabuleux Destin d'Amélie Poulain ” and our model Laura just completely embraced it and expressed herself with a sublime fluidity..
Please tell us about the symbolism of water in your fashion film.
The glass and the water on the back of the model is a metaphor. It represents the thirst for gender equality – the water is right in front of her but she can’t drink it.
We love the styling. Please tell us why you chose these garments.
The styling and the garments here are meant to showcase three different types of women – the first one is dressed with a knit blouse and a pleated skirt, a comfortable and easy going girl; the second outfit is a blue dress with a straight cut which reflects a feminine, dreamy and fragile woman; the least outfit is meant to represent a strong and secure woman who claims her place in society.
Is there anything else you would like us to know?
The shooting of this film was heavily based on teamwork, where everyone contributed with their knowledge and inspiration and I am really glad I had their cooperation.