OUTSIDE THE BOX
ARTIST INTERVIEW WITH PHOTOGRAPHER
JUAN CARLOS VERONA
Styling by Kate Barbour
Makeup by Elizabeth Hsieh
Hair Styling by Masa Fujita
Model : Cha Mi from Wild Models London
Above image clothing credits - Dress by Sylwia Romaniuk & Trousers by Karen Millen
What first drew you to photography?
I was 22 and I was working as a hairdresser in Spain, working surrounded by a lot of fashion magazines. It grabbed my eye and I decided to go to photography school and explore a different medium. I didn’t have an idea of how expensive photography equipment was until I started school but working as a hairdresser helped me to begin. My first camera was a digital Canon 350D, at school we learnt digital and analogue photography so I was lucky enough to share an analogue camera and films with one of my classmates. I was so naive about photography and overwhelmed by the beauty of all processes.
Please tell us what inspired "Outside the Box”?
Outside the box is somehow a theatrical story where I wanted to explore the texture of this type of lighting with different materials, the painted cardboard boxes, hair texture, clothing, make up…
You compositions are really interesting, choosing to photograph the back of your model in the way you did is so beautiful. What inspires this type of choice?
I like to look at people, the intimacy and mystery of the no eye contact… it takes me inside a scene. It is like something forbidden that you shouldn’t look at or maybe there’s a secret in there for you.
What is your favourite subject to shoot?
How would you define your photographic style? Do you have a "signature" style?
I don’t know, it is very hard for me to say as I get inspired constantly and I think you never stop developing. My girlfriend told me once my style is quiet ‘dreamy’. I guess that’s it.
Where are you based out of?
What is your approach when collaborating with a team?
I love working with a team, I try to listen to everybody. It’s really fun when everyone involved is doing what they love and they are bringing ideas and jumping on set to fix hair or make up or fitting the clothes… Really like the energy.
In your opinion, what makes for a "good" fashion image?
A good fashion image for me is when you see what you want to see of the clothes, when hair and make up are on spot and subject is captured rightly.
Team playing is what makes the difference for me.